Facebook Promoted Posts

I've noticed more posts this week about Facebook starting to charge business pages fees for posting.
With the recent IPO of Facebook, there are a lot of rumors and speculation about what is going to happen now that it has gone public.
“Facebook is a free service, and we use ads to support that free service” says Elizabeth Diana, communications manager at Facebook.
At this point in time, the only charge that a business page will incur from Facebook is if it chooses to place an advertisement on the network or use its ‘promoted post’ option. FB has been testing this option along with few others in New Zealand.

Facebook has a unique way to target users for advertisers, because they have so much valuable information about who we are & what we like. You know that half of us use the network every day. FB Ads & Promoted Posts can be targeted based on any combination of location, language, education, work, age, gender, relationship status, likes & Interests.
Businesses using the Promoted Posts option to have posts show up on more news streams.
By default, Facebook only shows you items in your news feed that are from friends that you are actively interacting with or posts that have gotten a lot of likes or comments by your friends (the definition of their ‘Top Stories’).
Based on this approach, Facebook’s data suggests that the typical profile post typically only reaches 12% of your friends and they are working on ways to allow more important posts to reach more friends.
Promoted Posts allows business pages to have posts bypass the normal algorithm and show up on more new feeds of their fans, which means more people will likely see it.
So Biz Page Owners it's up to you to pay to promote. Questions on if you should promote your posts? Contact us today.

Favorite Facebook Business Pages

What are some of your Facebook Business Pages?

Your business page can boost your business. It is key to create a social media business personality which molds your brand. What is your business brand? Do you express your personality via social media?
Baccardi Silver has done some interesting things with their page.

• They offer a status update generator. Of course the status they offer tie back to them - ingenious.
• Their page admins post status updates that our entertaining. They don't just say, "Buy Baccardi Silver".
• Baccardi Silver offeres a rule page. They did a great job in writing their rules which makes the boundaries clear:

"Like party crashing and toga wearing, Bacardi Silver should always be enjoyed responsibly. And the same goes for our Facebook page. Anything inappropriate, offensive or suggesting irresponsible consumption will get thrown out of the party and off the page."


What is your favorite Facebook Business Page? Go "like" Night Owl 918!

Facebook Rumors

There is a false rumor circulating that Facebook is changing who owns your private photos. You own all of the content and information you post on Facebook.


Could you imagine the law suits this would bring Facebook? I'm no attorney, so if you don't believe me go HERE & check out all the legal mumbo jumbo.


Go & confidently post all those crazy pics on Facebook without fear of being sold to the highest bidder if  when you become famous.

5 Tips for your Facebook Business Page

1. Be authentic and make it interesting.

Your Facebook page is the face and personality of your business. People relate better to genuine and conversational messages. Be helpful and informative. Make sure your content is not always commercial. Mix it up by posting interesting news that may be going on in your industry.

2. Be active and review your page.

Post something new at least 4-5 times a week. Keep them informed about what you’re doing. Post pictures of your business or something fun. Check your page daily. Sometimes people will post spam messages on your wall. Eliminate it immediately.

3. Keep it short and simple.

Your message must be concise to  quickly capture attention. This allows users to read and engage.

4. Engage and listen to your customers.

If someone posts a question on your wall, reply back to them immediately. Encourage customer engagement by asking for feedback on products. Sometimes customers may leave negative feedback, address it immediately and take this feedback into consideration. This can provide helpful insights on how to improve your business.

5. Create goodwill.

If someone “likes” your page, thank them personally. It is good to show your appreciation and will be a positive reflection. If they have a business page, "like" that page in turn. Share links that relate to your message or for business partners.