Facebook Promoted Posts

I've noticed more posts this week about Facebook starting to charge business pages fees for posting.
With the recent IPO of Facebook, there are a lot of rumors and speculation about what is going to happen now that it has gone public.
“Facebook is a free service, and we use ads to support that free service” says Elizabeth Diana, communications manager at Facebook.
At this point in time, the only charge that a business page will incur from Facebook is if it chooses to place an advertisement on the network or use its ‘promoted post’ option. FB has been testing this option along with few others in New Zealand.

Facebook has a unique way to target users for advertisers, because they have so much valuable information about who we are & what we like. You know that half of us use the network every day. FB Ads & Promoted Posts can be targeted based on any combination of location, language, education, work, age, gender, relationship status, likes & Interests.
Businesses using the Promoted Posts option to have posts show up on more news streams.
By default, Facebook only shows you items in your news feed that are from friends that you are actively interacting with or posts that have gotten a lot of likes or comments by your friends (the definition of their ‘Top Stories’).
Based on this approach, Facebook’s data suggests that the typical profile post typically only reaches 12% of your friends and they are working on ways to allow more important posts to reach more friends.
Promoted Posts allows business pages to have posts bypass the normal algorithm and show up on more new feeds of their fans, which means more people will likely see it.
So Biz Page Owners it's up to you to pay to promote. Questions on if you should promote your posts? Contact us today.

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