Email ROI

Does your company have an e-mail marketing strategy?
Are you asking yourself, "What is an e-mail marketing strategy!"?
If you answered yes to either of these questions, you just might be on the right track!
In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

• sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,
• sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
• adding advertisements to e-mails sent by other companies to their customers

There are many advantages and a few disadvantages to e-mail marketing. One advantage, e-mail allows marketers to reach out to consumers with personalized, relevant, dynamic messages. A disadvantage, e-mail deliverability is still an issue for legitimate marketers.
Night Owl Public Relations is able to leverage the e-mail marketing advantages placing your company in the spotlight. Let us show you the best e-mail marketing tools while taking the guess work out of opt-in and opt-out legal requirements. Contact Night Owl for the highest ROI in  your next email marketing campaign.