Advertising Success

How are you spending your advertising dollars? Do you have an advertising budget? According to the Small Business Administration, 5% of an entrepreneur's gross sales should be budgeted for advertising. Before you start spending these dollars remember a few key points.

Test Everything. Large businesses have larger budgets & can afford to waste some money without testing advertising before they buy. Small businesses don't have this luxury. Use money saving resources prior to purchasing. Test only one at a time. Be sure you are asking your customers, "How did you hear about us?"

Be Easy to Reach. Every piece of information for your company should contain multiple contact information. Along with your catchy tagline you need to provide your info so that customers can reach you. 

Create Curiosity. Successful advertising does not sell a product or service. They sell free information which the customers will watch, then contact the company for more information. Create ads that generate interest and make the customer want more information.

Advertising is not a quick fix for your business. Marketing takes testing, strategy & constant exposure.
Contact Night Owl today to create a winning strategy & gain market share for your business!

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